Prime Time

Prime Time refers to the period during which the television audience is at its largest, typically occurring in the early evening to late night. This time slot is crucial for television networks and advertisers because it maximizes viewership and potential ad revenue. The specific hours can vary by country, but it generally encompasses the hours between 7 PM and 11 PM. During Prime Time, networks schedule their most popular shows, including dramas, comedies, and special events, aiming to attract the highest possible number of viewers. The term can also apply to radio broadcasting and other media formats where peak audience engagement is sought.